Machine Vision

Machine Vision Expertise & Innovation

Machine vision is a specialised area of expertise at Motion Design, backed by nearly two decades of real-world application and development. We have delivered advanced vision solutions across a wide range of industries - integrating systems into both legacy equipment and modern Industry 4.0 manufacturing lines, as well as specialised laboratory automation environments.

Our strength lies in our in-house team of "vision geniuses", who develop tailored solutions for each application. Every project is supported by dedicated research and development, including testing, validation, and proof of concept - ensuring the system performs reliably in real operating conditions before full deployment.

While many off-the-shelf Vision AI systems typically achieve identification accuracy in the range of 70-80%, we take a different approach. By combining practical engineering with advanced vision techniques and our own software, we consistently deliver systems achieving 99%+ accuracy - focused on precision, reliability, and real world performance.


What is Machine Vision?

Machine Vision is the technology that gives industrial equipment the ability to "see." By combining high-speed cameras, specialised lighting, and advanced software, a machine vision system captures digital images of your products or components and interprets them in real-time. Motion Design can integrate these machine vision systems into your operations.

While a human inspector might get tired or miss a microscopic flaw, a machine vision system operates with 24/7 consistency, making it a cornerstone of modern industry 4.0 manufacturing and laboratory industries.

By applying vision AI and Machine Learning, we provide smart solutions that enhance production with automated quality assurance and quality control, enabling precise product identification, part recognition, and barcode or QR code scanning - ensuring accuracy and full traceability throughout your process.

Software is an integral part of machine vision and together with robotics or automation equipment, will make your process smarter and improve quality control and help drive better efficiencies and productivity. Motion Design has its own software team so we can work with you for the whole process.

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How It Works

A typical system follows a four-step process to ensure total control: 

  1. Capture: Industrial cameras take high-resolution images as products move down the line.
  2. Analyse: Advanced software algorithms - often powered by Vision AI and Machine Learning - examine the image for specific features, shapes, colours, patterns, or defects.
  3. Decide: The system compares what it "sees" against your predefined quality standards or database drawings.
  4. Act: Based on that analysis, the system triggers an action, such as guiding a robotic arm to pick a part or automatically diverting a defective item off the line. Or simply captures the data so you have a record and details from your production line.
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Why It’s Essential for Your Systems

  • Defect Quality Control: Detect microscopic flaws, missing components, or incorrect labels that the human eye might miss.
  • Vision-Guided Robotics: Allow your robots to adapt to the actual position and orientation of objects rather than relying on fixed placements.
  • Full Traceability: Instantly read barcodes, QR codes, or printed text (OCR) for perfect inventory tracking and compliance.
  • Increased Throughput: Inspect hundreds of parts per minute without slowing down your production speed.

Vision for Laboratories

  • Laboratory Vision Solutions: We supply world-leading vision solutions for laboratory environments and sample testing in - microbiology, milk, soil, and food testing. Our systems automate sample handling and identification, ensuring precise accuracy.
  • Vision-Guided Robotics: We integrate Vision so robots can "locate" and handle objects that aren't in fixed positions - essential for complex sample sorting.
  • Sample Management: Reading barcodes and cap colours on vials and Petri dishes to ensure every sample is correctly identified and tracked throughout the testing process.


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INKY Machine

Part Identification & Marking System

Inky is an automation machine equipped with a vision system that detects and identifies steel parts, printing QR codes and part information directly onto them as they move along a conveyor. This enables their identification and tracking within the customers order system.

See it in action here

Inky Machine
Quality Assurance Checks

Quality Assurance Checks

Check for defects, dimensional tolerance, product features or labels as part of automated quality assurance.

Product Identification

Product Identification

Measure a product to determine what it is, even comparing it to drawings in a database.

Vision-Guided Robotics

Vision-Guided Robotics

Integrate a camera into your system so that a robot can be guided by the actual position of objects.

Color recognition

Color recognition

Developing systems that can recognize and differentiate colors for quality control and other applications.

Barcode and QR code scanning

Barcode and QR code scanning

Using machine vision to scan multiple barcodes and QR codes at once for inventory management and tracking.

Optical character recognition (OCR)

Optical character recognition (OCR)

Use machine vision to recognize and read text on objects and make decisions based on what is written.

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